When you're confronted with confusing communications, these Seven Steps can help you see through them clearly. They are especially helpful during political campaigns and for deciphering deliberately deceptive corporate communications.
Substance - Is what is said true, right, honest and verifiable? Is it fact or fiction? Can you tell for sure? Is there a fact check or a validity verification? Does the communication have substance?
Speaker - Who is the speaker and what is your past experience with them? What do you expect from them? Have they always been sincere? Have they set you up with slander or smears before?
Sympathies - What does the speaker like, dislike or want? What are their known sympathies? How are their goals and desires reflected in the communication?
Style - How did the style of delivery affect your feelings? Was the style so powerful, you would have agreed no matter what was said? Did a boring delivery prompt you to ignore or overlook an important message?
Strategy- Why did they say what they said, the way they said it? What were they actually trying to achieve? What was their intention, motivation and goal for saying what they did,they way they said it?
Sincerity - Did they really mean what they said? Did they sound truthful? Are they being honest? Or do you sense it was dishonest?
Spirit - What was they spirit of their communication? Was it kind and helpful or mean spirited, wicked and cruel? Was it intended to help, to heal or to hurt?
As you look through the 7, ask yourself this at each step along they way...
Significance - Is what was said important? Does it deserve time and attention? Should it be ignored and forgotten? Corrected? Complimented?